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11 Headlines To Increase Clicks and Convert Visitors

July 28, 2020

1) Numbers and Lists

I started with this, because it’s the headline I used in this very article. People love lists. It allows them to compartmentalise. It makes them manageable, easy to remember and allows the eye to fly down a page, taking or leaving what it wants. It’s been proven that numbered lists are shared more on social media, so it’s a great headline to start with.


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2) Questions

Questions will pique a reader’s interest. Humans are curious creatures and we all love questions. There’s a reason why quiz shows are so popular, because we love questions so much. Studies have shown that a question in a headline increases clicks by up to 5 times! If that isn’t reason enough  to try it out, then what is?


  • How Did My Dog Get Fleas?
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  • Why Is My Dog Dragging Its Bottom?

3) The Only Way To..

The “only way to” headline makes people think they are finding the definitive answer to a burning question. Hopefully they are, but they’ll have to click the link to find out. With headlines like this you should always add a quantifier, because there’s never usually just one way to do something. Adding a quantifier such as ‘The only way to XXX without having to XXX’ will give a plausible way to back up the fantastic claim in your headline.


  • The Only Way To Feed Your Cat Without Making It Fat
  • The Only Way To A Perfect Life Without Spending Money
  • The Only Way To Handle A Skunk Without Getting Sprayed

4) Do Something In A Period Of Time

These type of headlines are great if you can give readers something to save them time. Time is the only commodity we all eventually run out of, so is more precious than a rainbow coloured unicorn. If a reader can see how long something will take before clicking,  they are much more likely to read your article.


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5) Negative Headlines

Believe it or not, negative headlines have a higher click through rate than positive ones.  This may be through conditioning and sheer weariness of reading all those positive headlines. Flip it on it’s head and give it a negative spin. You might just see your clicks increase.


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6) Surprise or Shock

Everyone loves surprises, and if it’s shocking it’s even better. Horror films make a fortune out of surprising people, and we always come back for more. Why? Because we love the thrill. The same goes for headlines. If you can offer readers a surprise or a shock, their fingers will be clicking your ad before their mind has a chance to think about it. Well maybe not, but you get the point.


  • 10 Surprising Things Your Cat Does Behind Your Back
  • 5 Shocking New Ways To Improve Your Life
  • I Couldn’t Believe What My Dog Did Last Night!

7) Helpful How To’s

Let’s face it, when most of us want to learn something we head straight for Google. Write a helpful ‘How To’ article and you’ll be rewarded with traffic forever. Keep the headline simple and direct. It’s always good to add a quantifier to make it even more specific.


  • How To Train Your Cat, The Easy Way
  • How To Rank First On Google, Without Spending Money
  • How To Remove Stains From Your Carpet, Without using Chemicals

8) The Best Way To

Suggestions on the ‘best way‘ to do something make for attention grabbing headlines. If you want to learn how to do something, you want to know the absolute best way. If you can provide this for your reader your headline has a much greater chance of getting clicked.


  • The Best Way To Train Your Cat
  • The Best Way To Get Visitors To Your Website
  • The Best Way To Remove Stains, Without Using Chemicals

9) Extremities, Be Extreme!

Be extreme in your choice of words and you have a higher chance of getting noticed. If it’s good, it’s the best, amazing, fantastic, perfect. If it’s bad, it’s the worst, terrible, disgusting. Strong words provoke strong reactions so make yours as extreme as possible.


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10) Paranoia, Trust Issues

Conspiracy theories are huge business, because deep down we don’t trust half the things we’re told. Play on this by adding some paranoia into your headline. Add some distrust and believe it or not, people will trust you more.


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11) Personal Experience

People love connecting through other peoples experiences. This is why social media is such a phenomenon, because people love to hear about other peoples lives. If you share a personal story, it has a better chance of connecting with readers. We trust personal experiences more than faceless sales pitches, so add some personality into your headline.


  • How I taught My Cat To Walk On A Lead
  • How I Reached 500k Visitors A Day Using Facebook Ads
  • What I Learned From My Dog Grooming Business

Take The Plunge

The only way to find out what works is to dive in and get testing. These headlines provide some great tools to get started, so mix them up, try them out and compare your results.

Thinking of headlines isn’t easy and is neglected all too often . Remember, if 8 out of 10 readers see your headline, only 2 out of 10 will click it. Don’t give them a reason to keep scrolling, give them a reason to click your headline. Appeal to their curious nature, shock them, make them click your link.

When you’ve achieved the art of headlines, you’ll achieve the art of getting traffic. But the headline is your store front, don’t forget to give them something when they come through the door.

Give them what they want and
your CTR will go through the roof.

Hopefully these headlines have given some food for thought. I’ve tried to think of the best attention grabbing headlines and delivered them nicely on a plate for you, but if I’ve missed anything feel free to let me know.Oh, and don’t forget to share, share, share.