Ranking In Google and Bing The Smart Way
First, before I begin, this is my first blog post on here in 2 months. I apologize for that. I’ve been busy getting Niche Optimizer (in fact, this is a sample of the training we are putting in there) out and some various other goodies for you guys! I still think you’re going to enjoy this one.
In this tutorial I am going to show you how to rank your site in Google in an extremely ethical way. You won’t need any expensive tools, but, it will take some work on your part.
The reason it will take work is because without spending money and outsourcing this, you’ll need to build a few social properties yourself. Of course, throughout I’ll show you some time saving tips and tools I recommend but as always, they are optional.
Since the old 2012 Google Updates I’ve had people ask if link building still matters. My answer: “Heck yes! It always will.”
There are quite a few reasons why it’s going to be a long time before Google and Bing stop looking at the importance of backlinks. I’ll get into all of the reasons at a different time, but, the day that links do not matter the Internet will probably be an entirely different beast.
One final thought before you start this process. This may seem like a tedious process but the results I have had are phenomenal. I constantly get my content to the top of Google and Bing with this method.
I created 3 sites and promoted 3 sites with this method over the last 6 months as tester sites. All 3 ranked in the top 10 of Google and Bing In less than 45 days. Some bounced back out of the top 10 for a few days but all came back quickly.
This technique works and works well and it’s something that I do not see going away.
All of the sites I tested this on are review style sites created with the ideas I use in The Review Formula.
All of the sites are making me money each month except one. The reason this particular site is not making money is because all of the items on it are $5000.00 and up and it’s less than 35 days old currently. I only need to sell a couple of those products per year to feel good about it.
Let me quickly tell you about something that didn’t work. On one site I built, I paid a company quite a bit of money to do some sortof linking building for me. However, it didn’ work, it failed. They built the links way too quickly and didn’t take the time to do exactly what I am showing you below. Sometimes paying for it just doesn’t cut it. However, the other sites that all ranked in the top of the search were all done manually by me. That is darn good news for you.
This Is Nothing New But The Way You Approach It Is:
What I am going to show you today is how to use tiered linking and social linking to boost your ranks. In fact, a ton of people have written about this in the past and even more recently. However, I have my own spin on what I am doing and what is working for me.
It doesn’t involve anything shady but again, for some it may be time consuming. That being said, the payoff is worth the time! After all you want to rank in the search engines don’t you?
Find an exact match domain to build your website around (EMD). EMDs still rank well. If you can’t find a good EMD it will take slightly longer to rank in some cases. If you’re branding yourself away from an EMD that’s fine too.
Now, it’s important to note that you’ll want a variety on your anchor text for anywhere you leave your links. i.e. if the keywords you want to rank for are cat box filters you’ll want to use that about 20-40% of the time and pick some other random keywords that are somewhat related the other 60% of the time. If the search engines see that you have the same anchor text over and over and no variance they will see that that does not look natural.
Find a primary keyword phrase that has less than 4,000 search per month. Granted, it’s possible to find great keyword phrases that have more than 4,000 but the odds go up the lower you go down. I typically aim for 800-4,000.
If you are having absolutely no luck coming up with keywords on your own you could consider being a member at NBK-Underground as well. I do the keyword research for you, weekly, and specifically the kind of keywords I am speaking of in this post.
Using a tool like Keyword Canine or Market Samurai can help you choose a niche that is less competitive. Keyword Canine even tells you how hard or easy the keyword will be to rank or by greenlighting great keywords and removing all o the guess work.
Step 1: Build Your Site
This one is pretty obvious, but you’ll need to have a website built before even worrying about link building. I also suggest letting your website sit for a few weeks before even adding links. In the early days (30-35 days) work on getting good content up. By the way in case you are struggling with good content, read this.
Make sure your webpages, including the home page are optimized correctly.
Step 2: Create A Spreadsheet
Open up a spreadsheet using Excel or (free-Skydrive) and make a simple file that has 3 columns.
Column 1: URL
Column 2: Date Created
Column 3: Backlink Added Y/N
Each time you create one of the properties I’ll teach you about below you’ll add the URL on the site to the URL column and the date created on the Date column.
The backlink added area I’ll explain more about momentarily.
Creating this spreadsheet will keep you organized evey single step of the way.
Step 3: Create 5-6 Web 2.0 Sites
Next, you’ll want to create 5-6 web 2.0 properties. Don’t worry about adding backlinks on these pointing to your site right now. The big key is to create these and then create the content for these.
The topics do not need to be the exact same topic as your main niche but, they should be related. I.e. if you had a website about TVs you could easily create web 2.0 sites about office furniture or running a business that eventually link back. However, you wouldn’t want a web 2.0 site about cats linking back to your site about TVs.
So what are web 2.0 sites? Simple. They are sites like Squidoo, Tumblr, Blogger Blog, Live Journal, Wikispaces and Xanga just to name a few. Here is a great list of these types of sites.
For now select 5-6 to build a profile at. Then create 1 web 2.0 site on each one. Over the period of a week add 4-5 posts to each of these properties. Again, don’t worry about adding backlinks to your main site yet. In fact, do not even advertise anything on these sites, just get the content built.
By the way, hate writing content? Here are two easy ways to get content created for you.
#1: Article Builder: This tool will easily allow you to generate content with a few button clicks. You simply select the niche, select the word count and a couple other options and this tool spits out up to 85% unique content for you. You can also add as much too each article as you’d like to make it even more unique. However, do not use this content on Squidoo or Ezine Articles, it won’t pass. Oh, by the way, if you order through me you get a $100 discount!
#2: Iwriter: This place allows you to add a keyword to the database and have a member write it for you. I typically get content back within 2 hours of submission! You can create a free account and look around before paying for articles. I highly recommend this place.
Now over the next 10-20 days slowly add your backlink to your main site onto these sites. i.e. one week add your backlink to one of your properties and the next week add it to another web 2.0 property and so on.
After you add the backlink to it mark on your spreadsheet that the backlink has been added. This will prevent you from getting lost with what you’re doing.
Step 4: Create 5-6 Doc Sharing Accounts
First, what are doc sharing sites? Doc sharing sites are online places that allow you to share documents like PDFs, Power Point slide shows and Word documents. Better yet, they allow you the ability to add a link to these documents to link back to your website. Here’s the thing though most people won’t tell you about doc sharing sites. Most of the links you get from these are NO-Follow. However, there is a bigger key here, traffic.
Doc sharing sites, especially Slideshare rank extremely well in Google for long-tailed keyword phrases. So you can simply do some keyword research and find a few good long tailed keyword phrases to create titles with.
Then you create a document on your computer. The document could just be a series of slides or an article in a PDF or Word doc. Again, include the backlink to your site here.
The nice thing about doc sharing sites is you can use the same article on several different doc sharing sites. The most important part of the document, just like any webpage is the title. Use your long tailed keyword as your title of the document.
Again, you can use Article Builder or Iwriter to create this content as well.
Step 5: Write 5-6 Articles
Next, you’ll want to create 5-6 articles that link back to your website. Then you’ll want to put 1 unique article in a unique directory. I.e. don’t use the same article in every article site.
Nothing more to say here, you know the article writing drill.
Again, you can use Article Builder or Iwriter to create this content as well. However, one note to add here. Do not use Article Builder content on Ezine Articles, they will reject it. Your article has to be 100% unique to get accepted over there.
Step 6: 20 Blog Comments
Use a free tool like Drop My Link to find good sites to leave a comment on. Don’t worry if the links are do or no-follow, just find a few to add a comment too. Please make sure you add relevant comments that contribute to the topic at hand. Do not SPAM them.
So if you just want to use your first name or variation of your name on every blog comment you leave, that’s fine. Make sure the URL links back to your website.
Step 7: Press Releases
Write 1-3 press releases (for now). Press releases are still great for links and traffic. Create 1-3 and submit all of them to as many unique press release sites.
Step 8: 1 Guest Post
Get a guest post spot somewhere. Can’t find a place to post a guest post? Go to Google and type “keywords” guest blog post and you’ll find places that accept them.
Make sure they will let you include a link to your website in the guest post. Treat this content like it’s your own and make it great and make it unique. Do no use spun content or a ghost writer for this.
Intermission: Everything we just built above in steps 3-8 is called a Tier 1 link. These links point directly to your money site or main site where you’ll make money at.
Step 9: Build links to your step 3-5 steps properties
Now the hardest part is over with. Trust me, I know what you’re thinking and it’s OK to think that this is a lot of work. But, the reward is raking better in search and most people will not go through all of these things to rank well, but you will.
The final step is to get some back links to your new tier 1 sites. Doing this will help index your backlinks and stimulate some link juice for your money site over time. But mainly we want to index the material.
These links can be simple links like blog comments (get a fiverr gig to do this for you), 1 way links, social bookmarks or by using a tool like Backlink Indexer to do it. It doesn’t take a lot of links, but you’ll need a few just to make sure. Again, pay someone else to do this for you as it’ll save you a ton on time. Fiverr is a great place to find people for $5 to do all of this for you.
This entire process should be spread out over a 30-35 day period and you should be pleasantly surprised by the results.
Just use your spreadsheet to check off the URLs that you have built backlinks to. Again, this will help keep you organized.
Here Is What You Should Have When Done:
This basically creates a linking tier that comes back to you that will help your site rank in Google.
The middle is your main site, the second ring is your tier 1 web 2.0 sites pointing back at our main site and tier 3 is all the other links pointing to your tier 1 sites.
Now, this technique does not substitute good content. I cannot stress that enough. You must still create great content at your main site (money site) that people want to read. If you have junk on your main site then no one is going to buy from you anyway.
What should you do if this does not get you to page 1?
Add more properties into your tier to grow your rankings. This means get more links to your website! You can start the process over and even build an entirely new tier set of links coming back to you if needed.
Keep in mind you can use different properties than I used in this example and the most important aspect is to have a variety. It’s always better to have more links from different websites than it is a bunch of links from the same website. I know I mentioned this already and I sound like a broken record but let that sink in!
Make sure that your main site has good content on it, sound familiar? The last thing you want to do is lose sales due to poor content. If you’re reviewing an appliance cover all the questions people have on that product.
Finally, if you need help, ask!
Enjoy your rankings.
Have you tried this technique before? Used a different variation? Have something that is working for you? Have questions? Share below.