Many beginners who are looking at building their own online business will ask me if they should follow their passion or simply chase after what’s hot and profitable at the time. I’ve even touched on this in the past when speaking of finding a niche market to make money in for yourself.
We all want to get into that hot niche market and get as many sales right away. However, my answer is always to go for the passion.
Now, I could end this lesson here and just say “Hey, go follow your passion! End of story!” but I can’t do that.
Why? Because the next question I’ll get from you is “How do I find what I am passionate about?”
To be completely honest this can be tough, it can be hard and it can be crippling for some.
I have been in dozens of niche markets, both new and old and I can tell you that without a doubt the markets that I have a passion in are the ones that make me the most money every single time.
I’ve struggled with finding my passions before and I’ll tell you that in the recent past I’ve pushed some of my passions off and chased the money first and it was a huge mistake.
There are a few reasons why we tend to make more money following the markets that we’re passionate about.
- We actually like/enjoy/love what we’re doing
- Holds our interest to follow through
- Easier to discuss with people because you know something about it
Have you ever worked a job that you hated? I have! Even though you might work hard at something you hated, how likely would you be to continue doing something you hate? Probably not very likely?
This is the problem.
Because it doesn’t bring joy to us it’s easier to push away from it. This leads to lack of interest, friction and ultimately the point of giving up.
But, on the other hand, think about something you love in this world.
When you love something it brings you to life, strikes your soul and pushes you to strive for what you want to achieve.
When you love something you’ll think about it often.
This could be a hobby like:
- Building models
- And so on…
It could be something you’re already good at:
- Past work
- Current hobby (again)
- Current work
- A skill you understand very well
- And so on
Now let me ask you this question. How easy is it for you to talk about these things? Does it bring you joy to discuss your passion? Do you find that having a conversation about these things to be much easier?
You’re likely saying yes right now.
If you’re not saying yes then maybe you simply haven’t found your passion yet. If you haven’t found it, there is still plenty of time. It doesn’t matter what age you are, because in this day and age we have the Internet with infinite amounts of information at our finger tips.
You could easily start by doing some research, investigating the topic and simply trying new things.
If you’re not doing something you’re passionate about right now I challenge you to do the following:
Grab a pen and paper (yes, it’s old school) and go into a quiet place.
Turn off the cell phone, Facebook, Twitter, Radio and TV. Start writing about what brings joy to your life.
You might find one thing or ten things, but I challenge you to write them all down.
Continue in deep thought and find out of those you’ve listed which one inspires you the most.
That just might be your passion.
If nothing comes to mind write down something you’ve always wanted to try that you think might bring joy to your life.
What would be exciting or fun to learn/try?
Write these things down and keep them for yourself, then pursue learning about them. A simple search in any search engine will be enough to get you started.
Heck, you could even buy a book and read more about the subject.
Then over the next 30 days make it a point to focus on learning the subject and seeing if it sparks a true passion in you.
If you end up with one passion or are lucky enough to have several these are the niche markets I believe you should pursue.
Have a question or comment? Do you know your passion yet? Let me know below!
If you know someone that this advice would help? Please share on social media wherever you can. Not only would I appreciate it, but I am sure they would as well!