Sometimes it’s hard to see why we aren’t making the sales we want from our sites. Other times it’s plain obvious. Today, I am going to point out a few things that will help you convert your visitors into buyers. Whether any of this is actually obvious or not, you’ll be the judge of that.
#1. Filling up the top/sidebar widgets with more stuff doesn’t equal more sales.
This is one I see quite often and one thing that can actually kill your sales. As the net has grown we all tend to strap on our ad blinders and ignore all of those ads along the side of the screen. It doesn’t even matter what side they are on, we tend to blur them out. Yes, people still click the but not as much as within the body of your article.
Think about something, how often do you click on sidebar widget ads? Sometimes? Never? Often? I personally do just sometimes, but most of the time I am intrigued by what I am reading instead.
If your site looks like one big ad it might turn people away.
#2. Test sidebar widget ads.
Have traffic but not getting clicks/sales? Maybe it’s what you’re promoting. Instead of slapping up an ad and hoping it will start getting clicked later on, test. Change your ad every couple of weeks and see what is converting the best.
#3. Don’t promote, review & recommend!
I created a course called The Review Formula that has been received well that teaches review methods that will convert sales. Inside I mention to review something and then recommend and use the recommendations of others to help convert more sales. You do not need your own products to do this and you do not need to go round up reviewers. Sites like Amazon, Walmart, EBay and others that allow customer reviews already do the heavy work for us.
Simply paste excerpts of reviews in your site and link them back to the product via your affiliate link.
#4. Do you have a Number 1 product that you love in your niche?
If not get one and promote it. Feature it on every page/post if possible and lead people to it.
Keep in mind it has to be a good product, at will help your buyers otherwise it’ll just irritate your visitors and they probably won’t come back.
#5. Develop your own writing style.
Look, you don’t have to be a great writer to make money online. You don’t even need to be good. But, you do need to come up with a style that resonates with your audience. Get your point across to your viewers but at the same time add pieces of you in it. One way to accomplish this is to add in stories about your life, reflections that only you could possibly have and weave those throughout your write-up.
Not every post needs to be personal but tie it in whenever possible and you’ll look more unique than the next person.
#6. Give great information.
If you give good/great information do you know what that does? It keeps the person who came to your site captivated by what they are reading.
When they read what you’re writing you can get them to see your promotional links. When they see your links they will consider clicking on them. Again, if you’re recommending something that will help them the odds of a click go up tremendously. So give great info and as they read they will find the offers you’re promoting recommending. Links can get clicked even more than banners if the information you give out is good.
#7. Make your promotional links in your posts stand out.
If you aren’t including links inside your article DO IT. Again, as people read your article/post and they come across your links they can then click them.
You can add an image with a link under it if you’d like to draw even more attention. However, that is sometimes hard to do in the middle of your post.
Also, make them blue if possible because they’ll stand out even more.
Use the 7 tips that I pointed out here today to help increase your results and most importantly, sales. Some of these may be obvious but it’s easy to forget these simple things when you’re trying to all the other things that go into building your business. Let’s also not forget that it’s easy to forget sometimes just from al that occurs in our day-to-day lives.